The Routine

$28.72

Wake up. Eat. Ride. Beer. Sleep. Repeat.

For many cyclists, that's about as close to a perfect schedule as it gets.

This simple icon grid captures the rhythm of a life built around riding. From the anticipation of the morning alarm to the satisfaction of a post-ride meal or well-earned beer, every square represents another part of the cycle that keeps us coming back for more.

No complicated training plans or lofty goals—just the everyday routine that reminds us why we ride in the first place.

Product features

  • 100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for breathability and easy layering

  • Side seams and shoulder tape provide shape retention and stability

  • Ribbed knit collar with seam and tear-away label for comfort and lasting fit

  • Sleeve and neck prints produced with DTF/DTG methods for crisp, vibrant details

  • Retail fit crew neckline; REACH certified and responsibly manufactured (Fair Labor Association, WRAP platinum)

Care instructions

  • Machine wash: cold (max 30C or 90F)

  • Non-chlorine: bleach as needed

  • Tumble dry: low heat

  • Iron, steam or dry: medium heat

  • Do not dryclean

Wake up. Eat. Ride. Beer. Sleep. Repeat.

For many cyclists, that's about as close to a perfect schedule as it gets.

This simple icon grid captures the rhythm of a life built around riding. From the anticipation of the morning alarm to the satisfaction of a post-ride meal or well-earned beer, every square represents another part of the cycle that keeps us coming back for more.

No complicated training plans or lofty goals—just the everyday routine that reminds us why we ride in the first place.

Product features

  • 100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for breathability and easy layering

  • Side seams and shoulder tape provide shape retention and stability

  • Ribbed knit collar with seam and tear-away label for comfort and lasting fit

  • Sleeve and neck prints produced with DTF/DTG methods for crisp, vibrant details

  • Retail fit crew neckline; REACH certified and responsibly manufactured (Fair Labor Association, WRAP platinum)

Care instructions

  • Machine wash: cold (max 30C or 90F)

  • Non-chlorine: bleach as needed

  • Tumble dry: low heat

  • Iron, steam or dry: medium heat

  • Do not dryclean

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