The Routine
Wake up. Eat. Ride. Beer. Sleep. Repeat.
For many cyclists, that's about as close to a perfect schedule as it gets.
This simple icon grid captures the rhythm of a life built around riding. From the anticipation of the morning alarm to the satisfaction of a post-ride meal or well-earned beer, every square represents another part of the cycle that keeps us coming back for more.
No complicated training plans or lofty goals—just the everyday routine that reminds us why we ride in the first place.
Product features
100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for breathability and easy layering
Side seams and shoulder tape provide shape retention and stability
Ribbed knit collar with seam and tear-away label for comfort and lasting fit
Sleeve and neck prints produced with DTF/DTG methods for crisp, vibrant details
Retail fit crew neckline; REACH certified and responsibly manufactured (Fair Labor Association, WRAP platinum)
Care instructions
Machine wash: cold (max 30C or 90F)
Non-chlorine: bleach as needed
Tumble dry: low heat
Iron, steam or dry: medium heat
Do not dryclean
Wake up. Eat. Ride. Beer. Sleep. Repeat.
For many cyclists, that's about as close to a perfect schedule as it gets.
This simple icon grid captures the rhythm of a life built around riding. From the anticipation of the morning alarm to the satisfaction of a post-ride meal or well-earned beer, every square represents another part of the cycle that keeps us coming back for more.
No complicated training plans or lofty goals—just the everyday routine that reminds us why we ride in the first place.
Product features
100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for breathability and easy layering
Side seams and shoulder tape provide shape retention and stability
Ribbed knit collar with seam and tear-away label for comfort and lasting fit
Sleeve and neck prints produced with DTF/DTG methods for crisp, vibrant details
Retail fit crew neckline; REACH certified and responsibly manufactured (Fair Labor Association, WRAP platinum)
Care instructions
Machine wash: cold (max 30C or 90F)
Non-chlorine: bleach as needed
Tumble dry: low heat
Iron, steam or dry: medium heat
Do not dryclean