The "Essential" Routine
No distractions. Just the essentials.
Some routines change. This one doesn't.
Eat. Sleep. Ride. Repeat. It's a cycle that most cyclists understand without saying a word. Whether you're squeezing in a quick ride after work or planning your weekend around the next adventure, the essentials stay remarkably consistent.
Simple, clean, and instantly recognizable, this design celebrates a lifestyle built around turning the pedals. No explanations. No distractions. Just the routine that keeps us coming back for one more ride.
Product features
100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for breathability and easy layering
Side seams and shoulder tape provide shape retention and stability
Ribbed knit collar with seam and tear-away label for comfort and lasting fit
Sleeve and neck prints produced with DTF/DTG methods for crisp, vibrant details
Retail fit crew neckline; REACH certified and responsibly manufactured (Fair Labor Association, WRAP platinum)
Care instructions
Machine wash: cold (max 30C or 90F)
Non-chlorine: bleach as needed
Tumble dry: low heat
Iron, steam or dry: medium heat
Do not dryclean
No distractions. Just the essentials.
Some routines change. This one doesn't.
Eat. Sleep. Ride. Repeat. It's a cycle that most cyclists understand without saying a word. Whether you're squeezing in a quick ride after work or planning your weekend around the next adventure, the essentials stay remarkably consistent.
Simple, clean, and instantly recognizable, this design celebrates a lifestyle built around turning the pedals. No explanations. No distractions. Just the routine that keeps us coming back for one more ride.
Product features
100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for breathability and easy layering
Side seams and shoulder tape provide shape retention and stability
Ribbed knit collar with seam and tear-away label for comfort and lasting fit
Sleeve and neck prints produced with DTF/DTG methods for crisp, vibrant details
Retail fit crew neckline; REACH certified and responsibly manufactured (Fair Labor Association, WRAP platinum)
Care instructions
Machine wash: cold (max 30C or 90F)
Non-chlorine: bleach as needed
Tumble dry: low heat
Iron, steam or dry: medium heat
Do not dryclean